Author Name: Shreya mehta Address:- B-707 MONDEAL SQUARE Sarkhej Gandhinagar Hwy, Prahlad Nagar, Ahmedabad, Gujarat 380015 Mobile No:- +91 8980018741 Lately recruitment marketing has been a place of interest for marketers, but it isn't exactly a new thing. It is also not limited to recruitment agencies and recruitment consultants anymore, so there are some misconceptions about the whole best recruitment marketing agencies. It's expected that in 2022 recruitment agencies will get their direct due attention because still more than 80% recruitment budget is spent on classic channels like job boards, but experts don't expect this trend to last beyond 2020. Image source:- istockphoto But what can you do till then?How should a good recruitment agency use modern trends in their campaigns to improve efficiency and get maximum results? Here are 8 mistakes recruitment agencies usually make while running recruitment marketing campaigns: 1. Misconception of using recruitment marketing tools and recruitment agencies This part of recruitment marketing might be a bit confusing, so let's try to figure it out: recruitment agencies work with candidates, they find the best talents for employers and they do this pretty well. But recruitment marketing is not about finding people who want to work as recruitment consultants or recruitment marketers, no. It's all about attracting the right talent (and sometimes helping employers attract this talent), even those who don't know that a recruitment marketing agencies exists or those who never decide to leave their current workplaces. So good recruitment agencies won't try to convince you how great and efficient their methods are; they will make their methods clear and understandable and they will focus on results rather than advertising themselves by any means necessary. 2. Not using search engine marketing Nowadays many recruitment agencies don't even understand what SEO is, so there's a problem right from the start. But if we want to attract new clients, we need to be known by Google first of all.
Video is one of the most powerful recruitment marketing agencies which can explain what a recruitment agency or recruitment consultant does without wasting too much time. Good recruitment agencies know that you don't have to be a professional actor, but this shouldn't keep you from trying out videos. Recruitment videos are not for your personal resume, they are about explaining your message by video - you want to show people who might consider working with you how great it would be and why they shouldn't hesitate to contact you.
Recruitment marketing is all about finding people who might want to work in smaller, local companies and expanding your client base for recruitment agencies - so narrow down your search and try to find one or two niches where larger recruitment agencies don't work yet. 4. Unclear career pages It's definitely worth investing some time into making great career pages if you want recruitment marketing to work. Career pages are really important recruitment marketing tools, they help potential employees get to know the recruitment agency better and some recruitment agencies even use career pages as recruitment marketing agencies. It's definitely worth investing some time into making great career pages if you want recruitment marketing to work. 5. Employers marketing themselves on social media This might sound like a good idea, but it's not; employers shouldn't keep writing messages on their social media profiles or promoting themselves on LinkedIn. It's very important for recruitment consultants and recruitment marketers to create one-sided connections with people (candidates) who can be interested in working with them - writing messages all of your own can destroy recruitment marketing plans. Video source:- Recruiter
6. Asking candidates to write their own messages Recruitment consultants and recruitment marketers should never ask potential employees or recruitment candidates to write their own messages. If you want recruitment campaigns to work, you have to let recruitment agencies do their job properly - don't interfere with who's in charge of promoting your recruitment agency online. 7. Not establishing search engine rankings early enough Take for example local recruitment agencies - if they are not visible when it comes to search, they'll have a hard time attracting new clients in 2022. Most recruitment agencies have no idea how important SEO is for recruitment marketing, so it's definitely worth investing some time into making one great website before 2022 Conclusion: To sum up recruitment marketing: recruitment agencies work with recruitment consultants and recruitment marketers on the one side and candidates (potential employees) on the other. Good recruitment agency won't try to convince you how good they are; they will focus on results rather than advertising For more info:- Alliance international
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
August 2022
Categories |